In the world of underground hip-hop and alternative streetwear, few acts have been as influential as the New Orleans duo $uicideboy$. Composed of cousins Ruby da Cherry and $lick Sloth, the group has built a cult following through raw music, unfiltered emotion, and an unapologetic aesthetic. Alongside their music, they’ve created a fashion empire rooted in darkness, rebellion, and authenticity. And among their most coveted items? Their hats and beanies.
While hoodies and graphic tees dominate their merchandise drops, $uicideboy$ headwear—especially hats and beanies—has become a staple for fans who want to embrace the group’s gritty, anti-mainstream image. These items go beyond simple branding; they’re wearable statements that reflect the mindset, attitude, and identity of a generation drawn to the rawness $uicideboy$ represents.
Let’s explore the most popular $uicideboy$ hats and beanies, what makes them so desirable, and how they reflect the duo’s deep connection to underground fashion.
1. The Classic G59 Logo Hat
At the core of the suicideboys merch brand is G59 Records—short for GREY59*, the duo’s independent label. The G59 logo hat is one of their most iconic and frequently worn pieces. Typically available as a black dad cap or snapback, this hat features the bold, blocky “G59” logo embroidered front and center in white or gray.
Why it’s popular:
It’s minimal yet bold—a visual signature that fans instantly recognize.
The G59 logo represents more than music—it signifies a lifestyle of defiance, struggle, and underground pride.
It pairs easily with other streetwear pieces, from oversized tees to flannels and distressed jeans.
For many fans, this hat is a badge of honor, worn like a uniform in the ever-growing G59 subculture.
2. “I Want to Die in New Orleans” Beanie
This haunting phrase is not only the title of one of $uicideboy$'s most celebrated albums, but also a defining slogan for the brand’s fashion line. The “I Want to Die in New Orleans” beanie captures the band’s somber, poetic approach to life, death, and identity.
Typically found in black, gray, or maroon, this tight-fitting knit beanie features the phrase embroidered in Gothic or typewriter-style fonts across the fold.
Why it resonates:
It reflects the emotional depth of the duo’s lyrics.
The phrase serves as a symbol of pain, hometown pride, and nihilism—common themes in $uicideboy$ music.
It connects wearers to a shared experience of struggle and honesty.
This beanie isn't just an accessory—it's a statement of identity, vulnerability, and defiance.
3. Inverted Cross and Occult Symbolism Hats
The $uicideboy$ aesthetic is deeply rooted in gothic and occult imagery, and several of their hat designs reflect this. Among the most recognizable are black caps featuring inverted crosses, pentagrams, or cryptic Latin phrases.
These hats tend to be minimalist in execution—usually featuring a small white symbol centered on the front—but are bold in their meaning.
Why fans love them:
They embody the band’s anti-mainstream and anti-religious themes.
These symbols tap into a goth-punk crossover that’s been adopted by emo-rap fans.
Their design allows fans to wear their philosophy of darkness, struggle, and questioning proudly.
These hats attract fans who see fashion as a way to reflect internal battles and alternative beliefs.
4. Limited-Edition Tour Hats
Every major $uicideboy$ tour brings with it exclusive merch drops, and the hats and beanies sold at these events often become rare collector’s items. Tour-specific headwear typically includes:
The name of the tour, embroidered in custom fonts.
Special graphics tied to that era’s album or mixtape.
Custom colorways—navy, olive, sand, or distressed washes.
Why they’re valued:
They offer a sense of exclusivity and nostalgia for fans who attended the shows.
These pieces are produced in limited quantities, often selling out at venues within hours.
They mark different phases of the group’s evolution—each hat tells a part of the $uicideboy$ story.
Tour hats are often found resold on platforms like Grailed or eBay, sometimes at double or triple the original price.
5. “Fuck Everything” Beanie
This blunt, provocative slogan has appeared on several pieces of $uicideboy$ merch, but its most iconic form is arguably the black ribbed beanie with “FUCK EVERYTHING” embroidered in bold, capital letters.
While too aggressive for some, this beanie has a devoted fanbase that sees it as a perfect reflection of the band’s unfiltered emotion and raw worldview.
Why it’s iconic:
It reflects the group’s core themes: disillusionment, rebellion, and honesty.
It pushes back against societal norms and expectations—just like the music.
It appeals to those who identify with the band’s “no rules” ethos.
For the most devoted fans, this beanie is a pure expression of frustration and freedom.
6. Skater-Inspired 5-Panel Caps
In line with the group’s DIY, skate-and-punk-influenced background, $uicideboy$ has also released 5-panel caps inspired by classic skater gear. These typically feature:
Lightweight materials like nylon or canvas.
Small logos or subtle embroidery on the front panel.
Adjustable back straps with metal closures.
These are often low-key pieces perfect for everyday wear and appeal to fans who want to subtly rep the brand.
Why they’re loved:
They’re functional and breathable—ideal for casual, summer, or skater fits.
The minimalist look aligns with both goth and streetwear aesthetics.
They offer a different silhouette for fans who want variety beyond dad caps or beanies.
7. Custom Fan-Made Hats
One of the most unique aspects of the $uicideboy$ fashion ecosystem is the community of independent designers and fans creating custom hats inspired by the duo. These pieces often feature:
Hand-stitched patches of album art.
Bleached or distressed finishes.
Embroidered lyrics or fan art.
Although unofficial, these fan-made items speak volumes about how deeply $uicideboy$ resonates with their audience.
Why they matter:
They reflect the DIY spirit of the brand and its fans.
They promote creativity and customization, core values of underground fashion.
They deepen the sense of community and individualism.
Conclusion: More Than Just Headwear
$uicideboy$ hats and beanies are more than fashion accessories—they’re expressions of emotion, subculture, rebellion, and identity. Whether you’re wearing a G59 logo cap or a beanie stitched with a cry for help, you’re not just showing support for the artists—you’re connecting with a movement that values authenticity above all else.
As the duo continues to evolve musically and culturally, their fashion will follow suit—always raw, always real, and always rooted in the underground. In a world of manufactured style, $uicideboy$ headwear stands out by saying the quiet parts loud—and that’s why it will always matter.